7 Steps for Selling Your House or Condo

1. Selecting the Right Real Estate Advisor

Each step in the selling process is important but selecting the right real estate agent, considering your needs and desires, is certainly one of the most important.  Ask questions.  Does the real estate agent you are interviewing listen, or does most of the talking? Does he understand your questions and concerns?  Is he prepared--show up on time with information as to what has recently sold in your area?  Did he offer to prepare a Comparative Market Analysis for your property?

You will find that we do listen and develop an understanding of your wants, needs and desires.  We will also be realistic with you.  We have a genuine desire to work for your interest in realizing the maximum value from the sale of your house or condo.  Let's get started.

2. Prepare Your House to Sell

Together, we will thoroughly and objectively evaluate your home's condition and features to properly assess how it compares in the current market.  We want to present your home in the best possible way.  We will discuss minor repairs, how to make your home feel welcoming to potential buyers and curb appeal tips. 

3. Set the Price for Your House

A property that isn't priced well will either leave money on the table for the seller or cause the property to linger on the market.  We will do a thorough CMA, looking at similar homes in the area that have recently sold and that are currently on the market. We will identify the major differences (square footage, pool, updates, etc.) and the approximate value of each of these differences.  With this information we are prepared to establish a competitive price designed to generate strong buyer activity.   

4. Market Your House

We will provide an extensive marketing plan to you that will provide the best exposure for marketing your home such as:

  • Professional Photography
  • Virtual Staging if Needed
  • Virtual Tour and Website
  • Placement of your home on 900 websites such as: Zillow, Trilia, Realtor.Com, Wiki, Home Finders, etc.
  • MLS and International Exposure
  • Professional copy writers that describe a lifestyle to potential clients
  • We have coverage for appointment setting by our skilled assistant that will pre-qualify our buyers to alleviate the "looky loos"
  • Open Houses
  • Brokers Opens to make sure your home is known in the market place

Markets don't just change monthly, they change daily in many instances.  As new listings come on the market and others sell, the supply/demand ratio changes and your price may need to be adjusted.  We will provide you with regular market updates and comments we receive from potential buyers you have viewed your home.

5. Negotiate the Offer(s)

We have done our property valuation and marketed your property well.  And you soon receive an offer.  We will be with you every step of the way in the contract price negotiations and will work to get you the top price possible with th fewest concessions.

Once the negotiations have resulted in an agreed price, inclusions and/or exclusions of any fixtures or personal property, a Contract to Purchase is signed by all parties with a closing date stated which is normally 45 to 60 days from the mutual signing of the Contract to Purchase.

6. Prepare for the Closing

The negotiations rarely end with the contract price.  Once the buyer completes their inspections and document examination process, they often object to things discovered and request corrective action that involves expense to the seller.  We are here to work with you every step of the way and help you keep the deal alive without "giving away the farm".

There are many tasks involved in moving a seller side transaction from contract to a successful closing.  We will be on top of all of them and will keep you informed on any issue that comes up which may affect your interest. 

7. Closing

Normally 2 or 3 days prior to closing you will receive a HUD Settlement Statement from the title insurance company that will be handling the closing.  The statement will list all charges, and all credits, including the purchase price.  The net amount of the credit will be the amount due you at closing.  

The actual closing consists of both the buyer and seller signing documents as presented by a professional closing agent, generally an employee of the title insurance company handling the closing.  CONGRATULATIONS, you now have a check in hand and ready to move on to the next phase of your life!